Early Years of Mobile Phone Adoption in Japan
Japan's journey into cellular technology began on December 3, 1979, with the commercial introduction of cellular technology. This paved the way for gradual widespread adoption of mobile telephones in a more economically feasible manner. The first portable mobile phone, known as the "Shoulder Phone," was released by Nippon Telegraph and Telephone Corporation (NTT) in 1985. This device was an advanced model of a car phone, weighing a whopping 3kg and featuring the ability to be 'ejected' from the car and slung over one's shoulder for use outside the vehicle.
Significant innovation marked the early years of mobile phone adoption in Japan. In 1987, NTT launched its handheld mobile telephone, marking the beginning of "take and walk" mobile services. This innovation sparked a fast-paced race for technological advancement among various rival companies, each vying to put their own influence and presence into the telephone market.
The Rise of PHS and i-mode
The Personal-Handy-Phone System (PHS) played a crucial role in the early days of Japanese mobile phone culture. Introduced in 1995 by NTT, PHS offered basic cellular services at low charges and with better sound quality compared to the bulky brick-like phones that dominated the market at the time. The youth quickly caught on to the practicality of PHS, leading to a rapid increase in subscribers. By 1997, PHS had reached a peak of 2.12 million users.
However, it was the introduction of i-mode in 1999 that truly revolutionized Japanese mobile phone culture. Developed by NTT Docomo, i-mode was designed to provide internet connectivity and email services directly to mobile phones. This innovative service targeted younger businessmen and working adults but soon became popular among the general public due to its ease of use and versatility. i-mode was seen as a new medium for distributing data and advertising, with features that allowed users to make reservations at popular restaurants and book flight tickets.
Features of Japanese Android Handphones
Japanese Android handphones are renowned for their advanced features and unique functionalities. Here are some of the key features that make them stand out:
Camera Capabilities
Japanese mobile phones, particularly Android handphones, are famous for their camera capabilities. The first commercial camera phone was the Kyocera Visual Phone VP-210, released in Japan in May 1999. The first mass-market camera phone was the J-SH04, a Sharp J-Phone model sold in Japan in November 2000. This phone could instantly transmit pictures via cell phone telecommunication, making it extremely popular at the time. Modern Japanese Android handphones come equipped with high-resolution cameras, often featuring multiple lenses and advanced image enhancement capabilities. The mandatory shutter sound on these devices is a notable feature, designed to prevent the taking of upskirt shots on public transportation.
Mobile Games
Mobile games have been a significant part of Japanese Android handphone culture. Popular franchises like Dragon Quest and Final Fantasy have had numerous mobile adaptations, catering to the country's avid gaming community. These games often feature intricate storylines and complex gameplay mechanics, making them highly engaging for users.
Payment Functions
One of the unique features of Japanese Android handphones is their ability to make payments. Many phones are equipped with NFC capabilities, allowing users to make transactions at ATMs, vending machines, and stores. This technology is widespread in Japan and has become an integral part of daily life, making it easy for people to conduct financial transactions using their mobile devices.
Video Calling and Online Content
Japanese Android handphones also support video calling and online content viewing. Users can access various streaming services like YouTube, Nico Nico Douga, and Flash content directly from their phones. The availability of high-speed internet in Japan makes these services seamless and enjoyable.
GPS Navigation and Safety Features
GPS navigation is another essential feature of Japanese Android handphones. These devices often come with built-in GPS systems, making it easy for users to navigate the country's complex transportation network. Additionally, some phones feature theft prevention buzzers with automatic reporting systems to the police, enhancing user safety.
Cultural Nuances
Japanese culture places a significant emphasis on etiquette and social norms when it comes to using mobile phones. Here are some cultural nuances that are important to understand:
Public Transportation Etiquette
Using mobile phones on public transportation is generally frowned upon in Japan. Talking on the phone in trains, buses, cafes, and restaurants can cause hostile reactions and is considered a serious breach of manners. It is acceptable to make voice calls only on long-distance trains in designated areas.
Silent Mode
Setting your phone to silent mode is crucial when in public spaces. Listening to music or other media without headphones is also considered impolite and can attract negative attention.
Walking While Using a Smartphone
Walking while using a smartphone is widely regarded as a violation of good manners. This behavior is often seen as distracting and dangerous, especially in crowded areas.
Market Segmentation
The Japanese mobile phone market is broadly divided into three segments: high-end smartphones, mid-range feature phones, and low-end Personal Handy-phone System (PHS) phones. High-end smartphones, known as "sumātofon" or "sumaho," are popular among the younger population and business users. Mid-range feature phones, known as "garakei," offer a balance between functionality and affordability. Low-end PHS phones, although less common today, were once a popular alternative to 2G networks like CDMA and GSM.
Top Japanese Phone Brands
The Japanese mobile phone market is dominated by several major brands, each offering unique features and services. Here are some of the top Japanese phone brands:
NTT Docomo
NTT Docomo is one of the largest mobile network operators in Japan. It was formed after a reorganization in 1992 and has been at the forefront of mobile technology innovation. The company's i-mode service revolutionized mobile internet access in Japan.
au by KDDI
au by KDDI is another major player in the Japanese mobile phone market. It offers a range of services including high-speed internet and advanced camera capabilities.
Softbank
Softbank, formerly Vodafone and J-phone, is known for its innovative services and competitive pricing. It has been a significant player in the Japanese market since its inception.
Rakuten Mobile
Rakuten Mobile is a newer entrant in the Japanese mobile phone market but has quickly gained popularity due to its affordable plans and reliable services.
Using Foreign Phones in Japan
While most modern mobile phones can be used in Japan, some older models may not be compatible due to different technologies. For voice calls, the handset must be compatible with a Japanese mobile phone network. Compatible handsets can be used via international roaming or a SIM card (unlocked handsets only). Alternatively, phones can use internet-based telephone services like Skype when connected to a Wi-Fi network.
For data, phones that work in Japan for voice can also receive and send data via international roaming or a SIM card. However, data transfer costs can easily skyrocket without an appropriate data plan. Phones with Wi-Fi connectivity can take advantage of numerous paid and free Wi-Fi hotspots found around the country.
SIM Cards and Rental Phones
Foreign tourists can use their own mobile phones in Japan by purchasing a SIM card. Most SIM cards available to tourists are data-only and do not allow for voice calls (except when using internet-based telephone services like Skype). Offers by various companies differ on connection speeds, networks used, and data transfer limits. These SIM cards are typically available for specific time periods or maximum data amounts.
Rental phones are another option for tourists. These typically require a picture ID and a credit card. Many companies have kiosks at airports, while others mail phones to hotels or homes. The fees for rental phones vary but are typically around 500-1000 yen per day. Additional fees may apply for calling, messaging, mobile data, insurance, etc.
Subscription Plans
For residents of Japan, subscription plans are available. These plans require a residence card and involve paying for phone usage at the end of a monthly billing cycle. Handsets can be purchased in full or in monthly installments.
Secondhand Android Phones in Japan
Japan is also known for its vibrant secondhand market, where pre-owned Android phones are highly sought after. Tokyo's Used Gadget Store is a popular destination for tech enthusiasts and bargain hunters alike. The store offers a wide range of secondhand Android devices, from high-end flagship models to budget-friendly options. Each phone undergoes meticulous testing and inspection before being placed on the shelves, ensuring that every device is in excellent working condition.
Japanese Android handphones have come a long way since the early days of mobile phone adoption. From the innovative i-mode service to the current era of high-end smartphones, Japan has consistently pushed the boundaries of mobile technology. Understanding the cultural nuances and unique features of Japanese Android handphones is crucial for both residents and visitors to the country. Whether it's the advanced camera capabilities, mobile payment functions, or the emphasis on etiquette, Japanese Android handphones are a testament to the country's commitment to innovation and excellence in technology.
Exploring Japanese Android handphones offers a fascinating glimpse into the country's technological advancements and cultural practices. Whether you're a tech enthusiast or simply interested in understanding the intricacies of Japanese mobile phone culture, this journey through the history and features of Japanese Android handphones is both enlightening and entertaining.
